The Global Impact of COVID-19 on the Brewing Industry

September 9 2020

The brewing industry is the second largest source of revenue generation in beverage industry and are mostly generates their revenue through off trade distribution channels. Alcoholic beverages are the largest source for revenue generation among restaurants comprises around 20% of total turnover of restaurants. The brewing industry has been always approached with the double digit growth due to the demand of the craft breweries, beer, wine and other sprit drinks.

The pandemic impact on the brewing industries have been largely distracted the growth of craft brewers and in the production of beer as they are majorly consumed by the population. Among alcoholic beverages beers makes their largest place. The worldwide shutdown of the supermarkets, local breweries, brewpubs, taprooms have largely impacted supply of the breweries in local market. According to the survey organized by Brewers Association in the U.S. among 900 brewers 90% have stated the negative impact Covid-19 via on-site sales, distributor orders or cancellation of organized events. The brewers also confirmed that 30% of brewer productions have stopped and 61% of the productions had been slowed down.

NOTE: Our analysis involves the study of the market taking into consideration the impact of the COVID-19 pandemic. Please get in touch with us to get your hands on an exhaustive coverage of the impact of the current situation on the market. Our expert team of analysts will provide as per report customized to your requirement.

The global macro brewery equipment market is expected to grow by USD 3.45 billion as per Technavio. This marks a significant market slow down compared to the 2019 growth estimates due to the impact of the COVID-19 pandemic in the first half of 2020. However, healthy growth is expected to continue throughout the forecast period, and the market is expected to grow at a CAGR of almost 4%.

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The various companies in India have kept proposal for home delivery of breweries among whole country,

For instance, In 10th April companies United Breweries, Carlsberg, Bira 91 and Anheuser-Busch InBev have written letter to the Central Government of India for the online sale of beer due to the lock down of pandemic of COVID-19 and even the lockdown extended. The recent data published by All India Brewers Association (AIBA) stated that in India there is around 25% fall in the sale of breweries due to the lockdown.